Sam Court - Service Design

Hello. I'm a service designer with twenty years digital experience.

And I’m hoping to accumulate
another twenty too.



I take a pragmatic, user-centred approach to improving services while helping to build your organisation’s digital capabilities.

Together we’ll explore the opportunity, learn about your users’ needs, reframe the problem, collaborate on ideas, and experiment with solutions by testing them with real people.

As a result, your customers get the service they need, and your team gets new skills to continue using as the service evolves.

How can I be of service?


  • User Research & Insights

  • Product Innovation Sprints

  • Service Design & Development

  • Research & Design Consulting



My career has explored projects in creative digital environments across the UK, USA and Australia. I thrive on opportunities to employ a user-centred design process to create new value.

I’m interested in exploring opportunities in Service Design, User Experience Design, and Design Management where I can leverage my skills and experience, while affording some capacity to continue learning.


Recent Experience

Design of digital investment & assurance services to operate a $100m fund
DCS, NSW Government
Sep 2018 to present

Design Consultant for ABC, SBS, Fox Sports, NSW Government & Medicare
Pragma Team
Apr 2017 to Jun 2018

Service Designer for, & Digital Identity
DTA, Federal Government
Jun 2016 to Apr 2017

User-Centred Design Trainer
The Monkeys
Jun 2018 to Dec 2018

User Experience Lecturer
Macleay College
Sep 2016 to present



Bachelor of Microelectronic Engineering
Griffith University
1994 to 1999

UX Foundations Course
Nielsen Norman Group
July 2005



  • Highly rational and logical in solving complex problems

  • Leverages a natural cynicism to reframe problems

  • Possesses an autonomous & committed work ethic

  • Develops trust by being results-focused

  • Maintains a positive and energetic attitude

  • Active listener ensuring mutual understanding



Sam is one of the best people I have ever worked with. Intelligent, articulate, and a super experienced practitioner, he brings so much to the team. Whether problem solving, prototyping, or protecting the integrity of the product, Sam has visionary and executional skills in equal measure. He has fun unravelling complexity through rigour and process, whilst being smart enough to get there with his head alone.
— Andrew Davenport, Managing Director at The White Agency
I have had the pleasure to work with Sam both in London circa 2008 and more recently in Sydney. Sam’s passion and deep understanding inspire individuals to develop their practice to full potential and provide organisations with the stability upon which to build a culture of design excellence. A true pro I would trust his judgment beyond any other I have worked with.
— Mark Walters, Experience Design Director at Host/Havas
It has been a pleasure and an honour working together with Sam Court to develop an innovative and future-focused User Experience Design course for Macleay College. Sam has exceptionally high personal and professional standards, which when combined with his personable and empathic manner has created engaging and collaborative learning experiences for our students. Sam is an expert in his field and a perceptive and insightful consultant.
— Ian Thomson, Head of the Advertising & Digital Media Faculty at Macleay College
Sam is one of the most holistic designers I know - his pragmatic and outcome-driven nature, his ability to shift between strategy to the finer technical details, and always being the champion of the user, grounded on human empathy and data.
— Shirley Zhuo, User Researcher at the Digital Transformation Agency


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