David Gustafson, UX Design Lead, TripAdvisor

I was lucky enough to work with Sam at the White Agency in Sydney for a couple of years. I was always impressed with his ability to not only think holistically across project teams, but also ask the questions that some people were afraid to ask. He has a focus on pragmatic research, design thinking and the empowerment of teams, and I'd be chuffed to work with him again.

He also likes cooking secondary cuts of meat for long periods of time, which has given us something else to bond over.